About The Advizement
Built from decades inside the MSP industry.
The Advizement was founded on a simple belief: strong client relationships should not depend on individual personality, tribal knowledge, or chance.
Its work is grounded in more than 25 years of firsthand experience building, leading, selling, advising, and managing client relationships within the MSP industry.
The goal is to help professionalize how MSPs build, manage, and strengthen the client relationships that matter most to their businesses.
Clayton Mouney
Founder, The Advizement
Built From Experience
The perspective behind The Advizement was developed inside the business—not outside of it.
Clayton Mouney, Founder of The Advizement, has spent more than 25 years working inside the MSP and technology services industry. His experience has spanned the technical, commercial, and leadership dimensions of the client relationship.
That range of experience created an unusual perspective across the entire client lifecycle: winning the client, delivering the service, managing the relationship, advising the business, retaining the client, and growing the relationship.
The Advizement's ideas were not developed in theory. They were shaped by watching what actually determines whether clients stay, grow, and view their MSP as strategically valuable—or don't.
25+ Years Across
- Technical and consulting roles
- Sales, business development, and sales leadership
- Account Management and client relationship leadership
- Working across Account Managers, CSMs, TAMs, consultants, and vCIOs
- Founding, growing, and successfully selling an MSP
- Advising MSPs on growth, client relationships, and strategic Account Management
A Perspective Across the Entire Client Lifecycle
01
Winning the client
02
Delivering the service
03
Managing the relationship
04
Advising the business
05
Retaining the client
06
Growing the relationship
The Observation
MSPs built systems for almost everything—except the client relationship.
What MSPs Systematized
- Ticketing systems
- Service delivery processes
- Security frameworks
- Documentation standards
- Sales methodologies
- Financial benchmarks
- Technology stacks
MSPs became increasingly sophisticated operationally. Nearly every function inside the business developed defined tools, processes, and standards.
What Often Remained Inconsistent
Account Management.
Account Management often remained dependent on the individual. Client meetings, strategic planning, recommendations, budgeting, follow-through, and accountability varied based on who managed the relationship.
The problem was not that MSP professionals did not care about their clients. The problem was that the client relationship often lacked a defined operating system.
“The most important relationships in an MSP should not depend on who happens to be managing the account.”
Why The Advizement Exists
Turn Account Management from an individual practice into a professional discipline.
The Advizement was created to help establish a more professional, repeatable standard for Account Management within the MSP industry.
That means giving organizations a shared methodology, developing capable professionals, creating clearer roles and responsibilities, establishing consistent client engagement and planning disciplines, and building accountability and measurable performance into how client relationships are managed.
01
A shared methodology
02
Capable professionals
03
Clear roles and responsibilities
04
Consistent client engagement and strategic planning
05
Mutual accountability and measurable performance
06
Continuous professional development
The Larger Ambition
The goal is bigger than improving QBRs or training better Account Managers. It is to help professionalize Account Management as a discipline within the MSP industry.
Our Mission
Developing the Next Generation of Trusted Advisors.
The Advizement is working to help MSP professionals move beyond reactive technology relationships and become more capable strategic advisors to the businesses they serve.
Through methodology, professional education, practical implementation, and shared knowledge, the mission is to strengthen client relationships, improve client outcomes, and raise the standard of professional Account Management across the MSP industry.